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[_] SEO gone crazy

Matt Hamilton matth at
Tue Dec 8 13:50:52 GMT 2009

On 8 Dec 2009, at 13:48, Joe Leech wrote:

>> Does this seem a bit far fetched? Surely there are vast numbers of  
>> sites out
>> there with menus like this that have awesome SEO regardless.
> I'm working on a similar problem now with a price comparison website
> I'm working on.  Their SEO dept have advised to go down the copy route
> as what Google perceives as navigation is given a far greater
> weighting in PageRank than copy.
> So I agree with Tim, if the keyword density needs to be reduced do it
> in the copy.  Also replacing the nav with images is gonna be a 'mare
> to keep up to date.

Indeed. Surely the nav is the best bit of SEO-ness you have? I mean,  
if the nav doesn't describe what the page is about you are going to  
click on, then your IA is pretty flawed. But then I guess it sounds  
like they are trying to do something a little neferious.


Matt Hamilton                                       matth at
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