The Underscore Archives

On Tue, Mar 18, 2008 at 5:36 PM, Joel Hughes <underscore at jojet.com> wrote:
>  Also, the client's promo includes a free item - would the word "free" in
>  the subject be a spam no no?

Dunno, but it's a marketing no-no:

"The Top 5 Culprits
If any of these words or phrases made your list of favorite
copywriting tactics, read on to learn the error of your ways.

1. Free: The word "free" is one of the most overused words in
copywriting along with similar phrases, such as "no cost," "no
investment," "no obligation" and "no purchase necessary." Using "free"
is one of the easiest traps to fall into because it's a word that's
often associated with grabbing people's attention."
 -- http://www.entrepreneur.com/marketing/marketingbasics/article188930.html

Tim