The Underscore Archives

idea came from too many beers and conversation around 'those bloody facebook
applications'. well, we thought, we own a viral company - lets make a viral
about it.


> From: Ed Mitchell <ed at edmitchell.co.uk>
> Reply-To: <underscore at under-score.org.uk>
> Date: Wed, 5 Mar 2008 07:57:35 +0000
> To: <underscore at under-score.org.uk>
> Subject: Re: [_] Facebook by RebelVirals
> 
> On Mon, Mar 3, 2008 at 10:24 PM, Miles Blomfield <mblomfield at mzl.com> wrote:
>> yup
>> all done in bristol - another MasonZimber / Rebel Virals project.
>> so far:
>> -          been played on Radio One by Scott Mills
>> -          been played on Kiss Radio
>> -          got a record label interested
>> -          got us a seeding request for a film
>> -          got front page coverage on Brand Republic
>> -          got a Real Business article/link
>> -          got interest from a range of journalists - including for The
>> Drum
>> -          got the back page of Media Week
>> -          got an Evening Post article on the cards
>> -          got four honours and various links
> 
> Good work! A marketing masterstroke!
> 
> Why did you do it?
> 
> Naturally it is funny and we loved it, but was there any purpose or
> story behind it or sponsor or anything like that?
> 
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