The Underscore Archives

On Wed, Mar 5, 2008 at 12:53 PM, Dominic Bradbury <info at kerve.co.uk> wrote:
> Bit of media scaremongering here.

Is it?

"The problem is that ISPs should not be using any of our traffic data
for targetting ads - I sign up with my ISP to move my bits around, not
to watch what I'm doing. Breaking this division between carrier and
content observer is dangerous and, to me, completely unacceptable. I
don't want to turn off the Phorm cookie - I do not want my ISP doing
deep packet inspection.

"And I don't trust the people behind it - like Kent Ertegrul of
spyware company PeopleOnPage"
http://uk.techcrunch.com/2008/02/29/phorm-might-be-onto-something/#comment-117353

>  As I understand it general browsing habits analysed and then ad's
>  delivered accordingly. Banner ad's simply become more relevant (assuming
>  you're the only user of that machine). No IP addresses are
>  stored/monitored/sold to anyone. Delete the cookie on your browser - and
>  you never existed.

http://www.theregister.co.uk/2008/02/29/phorm_roundup/