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[_] Facebook by RebelVirals

Ed Mitchell ed at edmitchell.co.uk
Wed Mar 5 07:57:35 GMT 2008 

On Mon, Mar 3, 2008 at 10:24 PM, Miles Blomfield <mblomfield at mzl.com> wrote:
> yup
> all done in bristol - another MasonZimber / Rebel Virals project.
> so far:
> -          been played on Radio One by Scott Mills
> -          been played on Kiss Radio
> -          got a record label interested
> -          got us a seeding request for a film
> -          got front page coverage on Brand Republic
> -          got a Real Business article/link
> -          got interest from a range of journalists - including for The
> Drum
> -          got the back page of Media Week
> -          got an Evening Post article on the cards
> -          got four honours and various links

Good work! A marketing masterstroke!

Why did you do it?

Naturally it is funny and we loved it, but was there any purpose or
story behind it or sponsor or anything like that?