The Underscore Archives

Hi all,

could I ask a couple of cheeky questions of yourselves or your
marketing persons?

Basically I was looking at starting a project for SME advertisers, and
was hoping to confirm the gap in the market exists before I put
together a pitch next week.

Just wondering
a) if businesses (presumably small/medium) on underscore have a
dedicated marketing person or if it's just part of a manager or
directors role
b) how they find and buy marketing (through an agency, what media,
where they look and stuff)
c) how frequently they change their marketing (switching between
media, new ads, etc)
d) what kind of industry, size of business is.

More interested in traditional media or banner adverts rather than SEO/PPC

Many many many thanks,

Naturally if anything comes of it I'll be looking on underscore to
headhunt and/or subcontract :)

A.

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