The Underscore Archives

<snip>
>I might be wrong with this but I think that how frequently pages >are
updated
>with new content affects the ranking of the page too, which is >one of the
>reasons why a lot of blogs get quite high ratings (and newspapers
>etc).</snip>

I would say yes and no to this, as it depends on the content that is
updated/edited/changed and how this affects the overall page relevance to a
given term. 

Also how much "reputation" each site has in the eyes of Google and other
engines will affect rankings too. A news site such as BBC or a high profile
blog may be more likely to get respidered more frequently by Google.

Change for changes sake is not a good thing, so if you have good rankings
for a phrase and the page maintains its ranking on its own - leave it. I
have pages on some of my own sites that I haven't changed in 3 years and yet
they still hold top positions on Google for competitive phrases.
Putting new content on for the sake of it is likely to cause more damage
than good unless care is taken about overall page weight for the term it
previously ranked on.
Advice can only really be site specific if it is to be of any use.

Sam

-----Original Message-----
From: Laura Francis [mailto:laura.k.francis at gmail.com] 
Sent: 21 January 2008 14:11
To: underscore at under-score.org.uk
Subject: Re: [_] Thumb Twiddling

On Jan 21, 2008 1:53 PM, Sam Mignano - Analyst <sam at beyondmetrix.com> wrote:

> <snip>
>
> Therefore, how soon a page is picked up, how quickly it ranks for specific
> phrases, how well it competes for and maintains long term its ranking etc,
> relies on many factors.
> Its not rocket science once you know what to look for, but it does change
> from site to site, sometimes even when all other things are equal between
> two sites and you would think both would rank the same.
>

I might be wrong with this but I think that how frequently pages are updated
with new content affects the ranking of the page too, which is one of the
reasons why a lot of blogs get quite high ratings (and newspapers etc).

L
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