The Underscore Archives

On 14/09/2007, Mark Chitty <mark.chitty at gmail.com> wrote:
> Questions is: Has anyone run 'give aways' like this (in the UK) in order to
> make people more likely to register? A client of mine would like to do this
> but has been worrying about wording the 'competition' appropriately and
> keeping the right side of the UK gaming laws. I know that you are ok if you
> run a raffle, but what about giving away stuff on t'internet?

Not sure of the legal bit, but the risk you run is getting people who
are not ultimately interested in the web site signing up, which leaves
you with a spike of sign-ups but possibly very few real prospects.

The science of Community ROI is a work in progress, but repeat
sign-ins are far more valuable to you than raw sign-ups.

Tim