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[_] Analytics and purchase path goal conversion

Joel Hughes jh at jojet.com
Thu May 31 11:01:40 BST 2007 

Hi [_],
I need to setup Analytics funnel analysis on a client's purchase path.

Many of the steps of the purchase path are handled by the same URL so I 
will need to follow these instructions to make the magic happen:

http://adwords.google.com/support/bin/answer.py?answer=27288

I'm a bit confused where is says this though:
<snip>
Important: if your pages include a call to urchinTracker(), utmLinker(), 
utmSetTrans() or utmLinkPost(), your Analytics tracking code must be 
placed in your HTML code above any of these calls. In these cases the 
tracking code can be placed anywhere between the opening <body> tag and 
the JavaScript call.
</snip>

Does this mean that I have my normal Google Analytics code at the bottom 
of the webpage (which calls urchinTracker()) but I have an additional 
urchinTracker call elsewhere on the page?

Just seems a bit funny to me to have two calls?


Joel