The Underscore Archives

On 15/03/07, damien.bouyou at free.fr <damien.bouyou at free.fr> wrote:
> I work for a campany called TSL, which is providing design led packaging
> products and presentation solutions.

Which lives here, yes? http://www.tsl.net/

> We are currently exploring ways to optimise our SEO, recently we were spending a
> great deal of money with Applegate and Kellysearch and felt we would get better
> value from google adwords. However it seems since stopping with these 2
> companies we have dropped off the face of the earth on the web. Any ideas ?

I'm no expert, but I would suggest the following:

1. Drop the Flash
2. Drop the tables for layout and increase the content-to-markup ratio
by utilising semantic HTML and a CSS-based layout. There's not a
single <hX> tag on your homepage...
3. Make sure all your images have good alt text. Currently none of
your images have *any* alt text.
4. Start a blog and generate some buzz - get other people to link to
you, genuinely rather than as some link farming exercise.
5. Talk to Steve Johnston - www.johnston.co.uk
6. Lastly - "executions" !?? Do you *want* Saddam voyeurs to find you...?

In short - there's very little real, textual content on your page for
Google to index. To get an idea of what google "sees", try a
text-browser emulator like LynxViewer:
http://www.delorie.com/web/lynxview.cgi?url=http%3A%2F%2Fwww.tsl.net%2F

Tim