The Underscore Archives

Ughhhh that was sent days ago - must have been caught up in the ether
somehwere.
Sorry guys - don't know how this popped up today.
Ignore it.

Sam

-----Original Message-----
From: Sam Mignano - Analyst [mailto:sam at beyondmetrix.com] 
Sent: 06 June 2007 12:55
To: underscore at under-score.org.uk
Subject: [_] 2012 logo - what do you see


OK so I couldn't help but join in - and Freud would have a field day
with me no doubt - but when I saw the new 2012 logo - this is what I
saw. (sorry *grin*) http://www.beyondmetrix.com/olympics2012.gif

(may not be suitable for work/prudes/those with a sense of humour
bypass)

Was thinking of getting some T-shirts printed hahaha

Cant believe ANYONE signed the official logo off - its more like the
emperors new clothes. And as for the flashing images at launch - how
embarrassing that this is the "best of British".

Personally I love the logo of the British Olympic Association
http://www.olympics.org.uk/home2.aspx Its stylish and relevant and
scales well in varied situations ( the sign of a good logo I always
thought). In comparison, the 2012 logo when scaled down alongside looks
even more crap and non descript than it did before.

Samantha Mignano
(cross posted to UK marketing - apologies if you get it twice - or don't
"get" it at all) ;-)

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