The Underscore Archives

On Tue, Jun 05, 2007 at 12:04:04PM +0100, Iain Hallam wrote:
> Tim Beadle wrote:
> > http://www.mayor-of-london.co.uk/blog/2007/06/the_embarrassing_new_london_olympics_logos.html
> 
> I'm inclined to agree with the mayor:
> 
> 'What is so terrible about the existing "bid" logo design, which is at 
> least a lot clearer than this new one?'
> 
> http://www.mayor-of-london.co.uk/blog/Old_London_2012_Olympics_logo_150.jpg

The other one was paid for, for this job. Now it's the olympics, and a
committee of retired sportsmen (and probably one, maybe two women)
have to make the rules up in between bouts of drunkeness and
investigating people on tip-offs that they might have drunk bleach or
some other controlled and possibly performance enhancing substance.

It's probably clearly against the rules to use the same logo in intial
stages and afterwards. The legal fees just to authorise such a
preposterous idea are going to run to at least £10k!  No doubt the
bill ensuring it was PC enough came to a few grand too, at the least,
and then there's all that testing they one and so on.

I rather like the new logo anyway, it reminds me...

I too can work as a designer! I'm really good. World's best in fact.

I can use paintbrushes, and I even know where the smudge tool is in
gimp, (which is the best tool for any job - ever). I'm okay with crayolas
and felt tips too, so if anyone needs any logo work I'm up for it.

'(The initial pitch and outline will set you back seventeen man days,
at £4000/day and the project management fee for taking it on will be
£20,000 as that's what it costs for our "management consultancy arm"
to start a new job rolling - we're good but it's an overhead you need
to consider.)'

It made me feel better anyway and it's not that far from the truth in
some companies.

        Steve

No, really, I was joking, our overhead for new projects isn't quite
that much here! More like a bare minimum of one teabag required to
consider it, and some milk - ideally with a good logo, but I'll still
know it's milk even if they do have a poor logo.