The Underscore Archives

On 05/06/07, Tom Gidden <tom at gidden.net> wrote:
> That's kinda my point.  The "swoosh" logo was the easy bit.  However,
> Nike have spent a *hell* of a lot of time and money turning that logo
> into a global brand.  That's what the £400K's for.  So, why not let
> someone else (eg. competition entries) do the "easy bit"?

And that negates their assertion that "this isn't a logo, it's a
brand". No it isn't, at least not yet.

Tim