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[_] That logo

Tom Gidden tom at gidden.net
Tue Jun 5 15:59:03 BST 2007

On 5 Jun 2007, at 15:45, Rick Hurst wrote:
>
> bah.. they should have just got a work experience student to design  
> it like
> Nike did with their swoosh logo*, and ploughed the 400k into a sports
> academy or something... grumble grumble

That's kinda my point.  The "swoosh" logo was the easy bit.  However,  
Nike have spent a *hell* of a lot of time and money turning that logo  
into a global brand.  That's what the £400K's for.  So, why not let  
someone else (eg. competition entries) do the "easy bit"?

Tom

-- 
Tom Gidden
http://gidden.net/tom/