The Underscore Archives

On 6/5/07, Tom Gidden <tom at gidden.net> wrote:
>
>
>
> Oh, certainly... In fact, the overwhelming public reaction of "£400k
> for drawing a logo?!?" is very naive.  I think it's cheap for the
> necessary work involved in getting a brand based on that thing put
> together, checked, chosen, tested, documented, approved, protected, etc.
>
>
bah.. they should have just got a work experience student to design it like
Nike did with their swoosh logo*, and ploughed the 400k into a sports
academy or something... grumble grumble

* so legend has it

-- 
Rick Hurst, Web developer, Bristol, England
http://www.rickhurst.co.uk