[_] That logo
Tom Gidden
tom at gidden.net
Tue Jun 5 15:17:10 BST 2007
On 5 Jun 2007, at 15:02, Richard Davey wrote: > But £400k is a piss in the ocean compared to the amount they're going > to waste, sorry.. 'spend' on the games anyway. Oh, certainly... In fact, the overwhelming public reaction of "£400k for drawing a logo?!?" is very naive. I think it's cheap for the necessary work involved in getting a brand based on that thing put together, checked, chosen, tested, documented, approved, protected, etc. My point was that Chris is right that the £400k was for a lot more work than just coming up with a logo, BUT that I don't think that stops just the logo coming-up-with bit from being a more participatory process, which this clearly wasn't. The alternative is what happened yesterday when Seb Coe leaped around on stage, while everyone recoiled from the jagged mess, thinking "you're actually SERIOUS?!" I mean, they can't seriously be _surprised_ by this backlash, right? Tom -- Tom Gidden http://gidden.net/tom/