The Underscore Archives

On 5 Jun 2007, at 12:11, Richard Davey wrote:
>
> It looks shit when shrunk? Even in the size of the image above those
> swirling stripes just don't work. The logo has to fit a huge variety
> of media / placements, that one doesn't.

Agreed, but it would've been nice if they'd adapted that logo (eg.  
just use the Thames squiggle with fewer stripes) instead.

I'm fairly cynical, and when the bid branding was released, I was  
quite surprised that I quite liked it.  It was creative and clever,  
respectful to London's de-facto branding heritage (such as the tube  
map, LOND[ON], and so forth), and finally, it actually looked nice!

I do feel a strong sense of pride as the Great British Public comes  
together and stands in unison AGAINST this new logo.

I just don't understand why this wasn't a public competition.  I  
can't see it costing much more to run, and it would've been great  
publicity.  They certainly couldn't have ended up with a worse choice.

Tom

-- 
Tom Gidden
http://gidden.net/tom/