The Underscore Archives

Some numbers:

66: The number of Facebook groups set up by people who don't like the logo
400: the number of thousands of pounds spent
1: the number of years taken to design it
2122: the number of Technorati results for "2012 logo" -
http://technorati.com/search/2012+logo

One blog post from the overwhelmingly negative response:
"Perhaps the real clue as to the why this logo design is so awful can
be gleaned from the end of the press release:

    The unique new emblem already enjoys legal protection, offering
London 2012 and its sponsors protection from copying and ambush
marketing.

Remember that words or images like "London" or "Olympic(s)" or "2012"
have been nationalised by the NuLabour Government and will be sold as
exclusive monopolies for advertising purposes to the corporate
sponsors of the scheme.

Perhaps the politicians are planning to try to clean up graffiti and
unsightly vomit from the streets of London, by fining the people
responsible up to £50,000 for infringing on these all too similar
London Olympics logos which are "protected from ambush marketing" by
the London Olympic Games and Paralympic Games Act 2006"
http://www.mayor-of-london.co.uk/blog/2007/06/the_embarrassing_new_london_olympics_logos.html

I like how the BBC reported a "mixed reaction" to the logo. Well, it
is mixed, but in proportions in the region of 99:1 negative:positive.

I don't care if they have to spend another £400k; this logo is utter
crap and needs to be changed.

Join me in sending a message to Wolf Olins' web stats:
http://www.wolff-olins.com/you_can't_design_logos_for_toffee_you_bunch_of_goons

Tim