The Underscore Archives

On 17/07/07, Matt Hamilton <matth at netsight.co.uk> wrote:
> And the minute after I posted my rant on social networking sites, I
> was dragged into a meeting in which I was shown the plans to yet
> another one by a potential client who wants a cost for building it.
> Groan.  First question back to them (and this was by our salesperson,
> not even from me, was 'So how is it different from facebook, flickr,
> etc?' and the response: 'I don't think it is, but that is what our
> client wants').

Then their client should read this:
"Now that we're all super excited about social media, and every man
and his dog wants to do *something* to do with social networking, it
seems a pertinent time to ask… but why?

Why does the world need your product or service to include 'something
social'? Why on earth would you want to create a *new* social
networking service? Why does the world need another place to go and
try to find all of their friends online and to… well… share stuff?"
http://www.disambiguity.com/whats-in-it-for-me-why-people-participate-in-social-networking-websites/

Tim