The Underscore Archives

Just on the massive off chance that anyone was interested in this 
thread, I got an interesting response from a Google forum.

http://groups.google.com/group/analytics-help-roi/browse_thread/thread/c311c7acff865ecc/482e541dae7e6854#482e541dae7e6854

...and on the back of that I found an interesting (in a 
non-knicker-elastic-twanging-sorta-way) article

http://www.roirevolution.com/blog/2006/06/google_analytics_and_the_extended_sales_cycle_1.html

Joel