The Underscore Archives

. You could set a cookie for every Google adword referral,
> then check it to see if the person had clicked an adword after each
> goal conversion but you would then have to have another way of
> reporting. You can export the google analytics data as xml/csv and
> then write a custom script to reconcile that data with your local
> cookie collection. Or just report on each stage of your sales pipeline
> and treat them as an inferred relationship (all though that introduces
> new errors in measuring ROI).
sorry, meant to say, I have zero control of the website and have to deal 
with a totally numpty.

> 
> Also how do you factor in people seeing your google ad but not
> clicking it but searching for your company name afterwards? Is that
> even a metric worth measuring
...maybe but if they didn't click on the ad (and incur the client a 
cost) then this is an added bonus.

Joel