The Underscore Archives

On 20/08/07, Joel Hughes <jh at jojet.com> wrote:
> Hi [_],
> ok....let me try and explain myself....
>
> If someone clicks on a Google CPC ad and completes the goal conversion
> on a website it is easily trackable in Analytics.
>
> However, what if they do this:
> 1) click on the CPC ad, mooch around the shop and clear off
> 2) come back by, say, organicaly searching on the company name and then
> purchase
>
> ...I take it then that I have 'lost' the ability to track this as a CPC
> conversion? (i.e. it would be reported as an organic conversion).
>
> If so, solutions? Stored in the DB and track that way?


It depends. You could set a cookie for every Google adword referral,
then check it to see if the person had clicked an adword after each
goal conversion but you would then have to have another way of
reporting. You can export the google analytics data as xml/csv and
then write a custom script to reconcile that data with your local
cookie collection. Or just report on each stage of your sales pipeline
and treat them as an inferred relationship (all though that introduces
new errors in measuring ROI).

Also how do you factor in people seeing your google ad but not
clicking it but searching for your company name afterwards? Is that
even a metric worth measuring?





-- 
Dan Hilton
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DanHilton.co.uk
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