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[_] Adwords v Analytics v conversions

Joel Hughes jh at jojet.com
Mon Aug 20 14:31:37 BST 2007

Hi [_],
ok....let me try and explain myself....

If someone clicks on a Google CPC ad and completes the goal conversion 
on a website it is easily trackable in Analytics.

However, what if they do this:
1) click on the CPC ad, mooch around the shop and clear off
2) come back by, say, organicaly searching on the company name and then 
purchase

...I take it then that I have 'lost' the ability to track this as a CPC 
conversion? (i.e. it would be reported as an organic conversion).

If so, solutions? Stored in the DB and track that way?


Joel