The Underscore Archives

On 10/08/07, Anthony George <anthony.george at teamrubber.com> wrote:
> I've been thinking about this, a logo is usually a very important
> part of a websites / companies identity and marketing and is not just
> another design element, not part of the heading, not part of the page
> title.

Eh? Why can't it be both " not just another design element" and "part
of the heading" / "page title"?

> If a logo is important enough to put on the site, identify what it's
> doing and treat it accordingly. If you hide it as a background image
> are people who want to know what the logo is going to be able to find
> out?

Who's hiding the background image? It's there for all to see:
http://optics.org/

> The logo is usually an image, treat it as such, with relevant,
> descriptive alt tags and if necessary a long description.

But wouldn't that be black-hat SEO (keyword stuffing)?

> Decide it's importance and put it in the page hierarchy in the right
> place, only then should you decide how to position it visually on the
> page using CSS.

H1's pretty important, isn't it? It can be in an <img> tag *and* be
inside an H1. You don't have to use image replacement.

> thoughts?

If you use IR, the unstyled page won't have the logo on it. If you use
an <img> element, it will. It's a really simple choice.

Tim