The Underscore Archives

Not exhaustive, but may be of interest:
http://www.eroi.com/eMarketingGuide/Q2-06-stats-study.pdf



-----Original Message-----
From: underscore-bounces at under-score.org.uk
[mailto:underscore-bounces at under-score.org.uk] On Behalf Of Thayer
Sent: 02 October 2006 18:05
To: underscore at under-score.org.uk
Subject: [_] Advice/feedback... 

I want to tell my client's things, and also offer them services.  This is
not a service I have previously asked for opt-in for, although we do have a
newsletter opt-in.

Now, when I've sent useful info, or sales info out in newsletters the
feedback I get from client's is that they didn't see it and wished they had
(ie, they probably just binned the newsletter, or weren't subscribed in the
first place, or maybe they're just being nice...?).

Two things I'd like to know your personal opinions on (ie, not what most
people think, but what you would actually feel in this situation):

1 - Would you be pissed off if you got emailled about a course, for a
website you'd registered for?  If so, why would be helpful.

2 - How often would you not mind hearing from a website you'd subscribed to,
so long as you could unsubscribe at any time?  (weekly, monthly, anytime
there's an offer, never..)

3 - Would you be pissed off if you were put on a mailing list automatically
by joining the site, even if there was a very clear unsubscribe link?  I
mean, I would, but only if it was irrelavant content.  I'm aware it's really
bad form though.  Or would it be fine?

Cheers - answers on / off list all appreciated.

T


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