[_] 24/7 Realmedia
Derek Almond
home at derekalmond.com
Wed Aug 30 15:32:52 BST 2006
If Michelle Hilditch is still there, she managed to solve most of our
problems, a very useful number to have in your contacts. She got us an
extended set of examples from one of the team there that made a lot more
sense (though this was a few years back now)
>>* We currently use server-side http calls (from webserver to adserver)
to include the ads in the page; they use Javascript, so are susceptible
to scripting being turned off >> (increasingly common as security
policies are tightened).
It's hard to see how you can get around that really when using a third
party system that handles a variety of ad formats, you _can_ just link
direct to the media if you're always serving flash or always serving
gif/jpeg but in practice that's not the case.. Apart from that,
remember you may need to set up a cname for each of your sites
(ads.whatever.com) to avoid p3p headaches.
On the plus side, They make excellent coffee if you turn up there with
a hangover, (apparently ;-))
D
> We're going to be using 24/7 Realmedia for our adserving needs,
> instead of our own in-house system.
>
> They're clearly one of the leaders in the field, but there do seem to
> be some drawbacks with their approach:
>
>
problems, a very useful number to have in your contacts. She got us an
extended set of examples from one of the team there that made a lot more
sense (though this was a few years back now)
>>* We currently use server-side http calls (from webserver to adserver)
to include the ads in the page; they use Javascript, so are susceptible
to scripting being turned off >> (increasingly common as security
policies are tightened).
It's hard to see how you can get around that really when using a third
party system that handles a variety of ad formats, you _can_ just link
direct to the media if you're always serving flash or always serving
gif/jpeg but in practice that's not the case.. Apart from that,
remember you may need to set up a cname for each of your sites
(ads.whatever.com) to avoid p3p headaches.
On the plus side, They make excellent coffee if you turn up there with
a hangover, (apparently ;-))
D
> We're going to be using 24/7 Realmedia for our adserving needs,
> instead of our own in-house system.
>
> They're clearly one of the leaders in the field, but there do seem to
> be some drawbacks with their approach:
>
>